How to Get More Self Storage Customers While Spending $0 on Ads

By AJ Osborne

Published on September 11, 2024

Self storage investing ISN’T only for the United States. Our neighbors to the north might be a way better pick for your next self storage facility than down here in the States. Need proof? Today’s guest, Jason Koonin from Bluebird Self Storage, is getting higher occupancy and rents and spending $0 on ads with his Canadian self storage facilities. How is he doing it, especially since big facilities in the States are fighting tooth and nail to get any customer in the door? His self storage marketing strategy is a little bit different…

First, how does someone new to self storage go from having zero experience to building A-class facilities across a different country? Jason shares how his self storage companies exploded in 2020 and 2021 and how they managed to survive 2022 and 2023. Not only that, Jason realized something that most self storage operators get completely wrong about customer acquisition—you DON’T need to pay for ads…at all! Through strategic self storage SEO, he’s bringing in customers at a fraction of the cost while most of his competitors are still trying to outrank him.

We’ll also speak about the significant differences between Canadian self storage investing and American self storage investing and why now may be the best time to get into the Canadian market as their population grows, with VERY few self storage facilities to match the demand.

Watch the interview with AJ Osborne and Jason Koonin on YouTube.

How to Get More Self Storage Customers While Spending $0 on Ads

Frequently Asked Self Storage Questions

What size storage unit is right for me?

Finding the right storage unit depends on the number of possessions you plan on storing at our facility. The more items you have, the more space you’ll need. At every Bluebird facility, we offer units ranging from below 5’ x 5’ to 10’ x 30’ or even larger, so you can find the right amount of storage space. To find the right unit size, explore our Storage Unit Size Guide or read this resource to see which unit fits your needs best.

Can I buy boxes and packing supplies at Bluebird?

Yes! If you’re about to move into a storage unit, our facility offers moving and storage supplies that help protect your belongings. Our supplies range from boxes, packing tape, mattress and furniture covers, and so much more!

How long can I rent a unit?

We don’t have any long-term agreements at Bluebird, so you can rent your unit for as little as a month or two or upwards of a year if you’d like! If circumstances change, we can always extend or shorten your storage stay with us.

How do I access my storage unit?

You, selected family, and any business associates can access your local facility by using our secure keypad entry using a personal security code. Individual units are protected by a lock that is only accessible by the customer. Only contacts you authorize will be able to access your unit.

Typical daily access hours are from 6AM - 11PM, so you can always access your stuff when you need it. Check with the location nearest you for more information about access hours.

Bio

AJ Osborne is a self-storage investor and entrepreneur living in Boise, Idaho. With his team, he provides insights into financial independence, entrepreneurship, business, and life through interviews and personal experiences on the AJ Osborne Podcast.